![]() I go, `Dad, it`s Matt.` He says `Aw, come on Max. Max had now become a mainstream global phenomenon. For three years, Max became the spokesperson for New Coke, with Ridley Scott directing the commercials. Max Headroom was seen as the perfect fix. I go up to his golf club and he introduces me around as Max Headroom. By 1986, Coca-Cola needed a spokesperson to promote their new product reformulation New Coke, which was quickly failing. ''Dad and I had a real-well, not a falling out, but it was sort of frosty for about a year when I decided I was going to do acting. Though New Coke was a bust, the commercials featuring Headroom - and his famous tagline, 'Catch the Wave' - were critically acclaimed. ![]() Acting, the young Matt was informed, was for wimps. Check out our max headroom tshirt selection for the very best in unique or custom, handmade pieces from our t-shirts shops. In 1987 Coca-Cola unveiled New Coke, and chose Max Headroom as spokesman for its massive advertising campaign. Now, he says, ''I think if I`d ever made the pros, I`d probably now be sitting on a bench with no teeth, shouting at my teammates, wondering why I was talking with a French accent.''īut talking to his father-a former pro hockey player who spent 36 years in the Canadian navy-about an acting career was probably tougher. ''I ate hockey pucks every day for breakfast with maple syrup.''īut an injury during a hockey game when he was 15 left him on crutches for nine months and with a calcium deposit in his knee that ended any hopes of a career on the rink. He played an arsonist known as the ' Trashcan Man' in the Stephen King -scripted ABC miniseries, The Stand (1994). Not enough time to really get to know the place,'' he said, grinning.Īfter ''crawling north of the border with my family,'' he developed an intense love for ice hockey-and set his sights on becoming a professional player. Frewer starred in the television miniseries Delete (2013) for Brightlight Pictures, A&E's miniseries Bag of Bones (2011) with Pierce Brosnan, Hallmark's Battle of the Bulbs (2010), and in Spielberg's Taken (2002). Max Headroom was a group collaboration and was actually created in the UK by a few people, including George Stone, Annabel Jankel, and Rocky Morton. Frewer was born in Washington, D.C., ''but I only spent a few weeks there. If he`d had his way, however, he never would have decided to be an actor. And I didn`t really want to come south of the border for method training, because I`ve never really looked at acting as a religion. Frewer moved to England from his home near Ottawa, Canada, because ''I didn`t really want to go to drama school in Canada I think at that time there were only two or three that were any good.
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